23 May Four SEO-practices to improve the visibility of your hotel / B&B
First we have to say that: Managing a hotel’s marketing is by no means an easy thing. Especially when it comes to choosing whether to tackle a path that puts SEO, with the consequent climb to the top of the search engines, alongside other digital distribution tools.
Increasing traffic on your website is important, as long as people are profiled and can become customers.
But how do you make it to be present on google in a more significant way? Which techniques and strategies apply?
Here are four valid SEO practices enhancing your hotel’s or B&B’s visibility:
1. The first step is to create a well-organized site structure to build up contents that have a goal. Create an excel file, enter the categories with the topics you want to treat in the first column and put the titles of the articles you want to write for that topic in the column to the side. Study a real plan and find consistent words related to your hotel / B&B.
Then add a table to your excel file and enter all the most important words for you and your potential customers. A very simple way, for example, is to look up at google suggestions to find out what is most searched by internet users.
2. Keywords. One of the (false) myths of SEO is represented by the “Keywords”. For many years, in fact, it was thought that it was enough to put in some “magic words” to achieve success. Indeed, in the early years of google, there were few sites and it worked like this, but for a long time now, the keyword mechanism has evolved. There are, however, some places where you can enter the words or phrases that characterize your page, such as page title (URL), article title (H1), and the body of the text. In these places the most important words must always be present.
3. Backlink. This is a technical term, I know, but it is also an element that can really play a big role in the success of your SEO strategy. Backlinks are nothing but hyperlinks that refer to a certain web page. They allow you to calculate the popularity of your site (page rank). They are also indispensable for the SERP (serp engine report), which is the search engine results page.
4. Reduce the loading time of your site! Another key factor in positioning your site on search engines is the time it takes to load. It’s clear, isn’t it? No one wants to be waiting for ages!
Luckily, you can take some action: you could reduce the size and quality of your photos using an editing program like Photoshop or, if you use WordPress, you should consider using a plug-in like W3C Total Cache.
It takes time, study, strategy and dedication, you can be sure you’ll get results!
… And when you’ll have increased your customer base, being overwhelmed by a flow of reservations, Parity Rate will allow you to manage your booking portals with a simple click.
Easy, isn’t it?