Parity Rate was founded by Bruno Castella, a hotel owner in Milan (Italy) in 2006.
The company offers marketing solutions for hotels and hospitality businesses (B&B, Residence, Apartments, other) leveraging from a personal professional experience in hotel management that started in 1973.
With the growth of internet and digital, Parity Rate fist entered the Italian and European markets, with an ICT platform as system integrator that enables to link both hotels, portals (OTA), GDS, PMS and RMS software, in a single easy-to-use interface.
Since 2006, the company evolved, both in terms of interface (over 500 portals) and clients (now over 3,000) and it is still growing worldwide.
Today, in contemporary with the launch of the new web site and brand identity, our logotype has also evolved into a monogram, to embody modernity and evolution, with simplicity in mind.